Evaluation 4: Who would be the audience for your media product?

Since the very beginning of the task, ma and Xiangyu felt that the audience for our media film opening would be teenagers 15-19. We chose this age as the actors in the film were of this age and so would be easier to appeal to rather than any age group. Additionally, the characters within the film opening fit with the stereotype of teenagers who go out late at night and get up to no good. Taking into consideration factors the setting, the time of day and the age of characters, we thought that the easier age group to relate to the product would definately be that of teenagers. The teenagers watching the film will see the characters in the film, and be able to realte to them as they are living in a life similar to them. I also think that some of the themes of the film, murder, isolation and quirky nature of the film would be unsuitable and not understandable for people of a lower age than 15.

Also, I believe that anyone about 21+ would be able to watch the film and perhaps be suited to, but I don't think they would in the majority relate to it as much as teenagers would, due to factors such as the lifestyle of the characters. Also, I don't think that my film would be an 18+ because although it is a film of a horror-thriller sub-genre, it does not at any time in the film feature mass gore or blood etc, as this is not what we wanted the moral of the film to be about. In terms of gender, I do think that this film apply to both female and male teenagers as although the actors in the film are all male, this is not a variable which has a impact on the film. Female teenagers would still be able to realte to it as they are likely to live a similar lifestyle (going out late at night) to the characters within the film and so therefore I think gender within the film is irrelevant.